Wednesday, 2 March 2011

Craft Show Confidential: Signage Follow-up

Since my last post, I realized something that’s worth exploring in more detail. The information you convey with your signage isn’t the only important thing to consider. You should also think carefully about how you are presenting the information.

It’s easy enough to buy acrylic sign holders or to take some card stock, print on it, and fold it in half. But think about it – signage brings the bookbinder a unique opportunity. You can use your signage as a way to showcase your skills.

For example, look at the sign I showed you a couple of weeks ago:

I tried to style this folded sign like a restaurant menu. It’s covered in Japanese bookcloth and the printed information is attached to the inside of the folder with photo corners. My goal was to create something elegant that would fit in with the style of my work.

The sign also shows that I have skills and ability that could translate to a custom project or something that I don’t currently sell. For example:
  • Portfolios for artists or other professionals
  • Table numbers for weddings/special events
  • Menus for restaurants
  • Photo displays
  • Business card holders
A few years ago, I had someone at a craft show ask me if she could buy my Chiyogami sign. I declined at the time, not realizing that I should have offered to make one for her as a custom order (I was too stuck on losing my sign). The lessons you learn…sigh.

I'm interested in hearing about how you've dealt with signage (from a creative standpoint) and I'd love to see images, if you have them.

Send me an Email with photos and I'll try to include them in a follow-up post next week. Be sure to include your name and a link to your Etsy shop.


Lizzie said...

Elissa, I haven't made any signage yet - but now I have some great pointers for when I do! That's a really lovely way to present information about your products - and about yourself too!

Lynn in Tucson said...

Thanks for the timely post. I'm working on an educational/informational exhibit for our book arts study group (part of our local Handweavers & Spinners Guild) in the next week; this gives me something to think about.

Ruth said...

Signage has made a big difference for my craft fair table - I have my bio which generally states where I went to school, how often I work on books and a ballpark of how long it takes for me to make a book (basically my FAQs)

Then for each type of items I have a general sign that says how much say, all of my nautical books are, how much my stab bound books are - then customers can tell at a glance whether they're interested in picking up a book for a better look.

I think it also shows people that I have a range of prices, since what would happen most often before I started doing that is people would spot my fanciest, nicest journal that I was selling for $65, pick it up, flip it over to see the price, blanch, put it down and then walk away saying something like "oh very nice...yes.."


Useful Books said...

I'm so inspired by your posts, I've applied for two shows this fall! Can't wait to apply what you've taught me. thanks!